Last updated: March 4, 2026
Ova Wellness (“we,” “our,” or “us”) operates the Ova mobile application (the “App”), available on the Apple App Store and at ovawellnessapp.com. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use the App. By using Ova, you consent to the data practices described in this policy.
We collect the following categories of information:
We collect health-related data that you voluntarily provide to power the App’s core features:
Important: Health data is stored on our secure servers and is used solely to provide personalized insights within the App. We do not share your health data with advertisers, data brokers, or any third party for marketing purposes.
The App requests access to your device camera and/or photo library for the sole purpose of scanning food items for nutritional analysis. Photos are:
We do not collect, store, or have access to your credit card numbers, bank account details, or Apple ID password. All payment processing is handled entirely by Apple (for in-app purchases) or Stripe (for web payments) under their respective privacy policies.
We do not collect: device advertising identifiers (IDFA), precise location data, contacts, browsing history, or data from other apps on your device.
We use your information exclusively for the following purposes:
| Data Category | Purpose | Legal Basis |
|---|---|---|
| Account info | Create and manage your account, authenticate your identity | Contract performance |
| Health & fitness data | Track your menstrual cycle, provide phase-specific insights, personalize hormone health recommendations | Explicit consent |
| Nutrition data | Analyze food photos, calculate nutritional content, generate hormone health scores, track daily intake | Contract performance |
| Food photos | AI-powered food recognition and nutritional analysis | Explicit consent |
| Purchase info | Process and manage subscriptions, verify payment status | Contract performance |
| Health conditions | Provide condition-specific nutritional guidance (PCOS, thyroid, etc.) | Explicit consent |
| Usage data | Maintain your session, remember your preferences | Legitimate interest |
We do not use your data for: targeted advertising, user profiling for marketing, selling to third parties, or building advertising profiles.
We share limited data with the following third-party service providers, solely to operate the App:
We do not share, sell, rent, or trade your personal information with any other third parties. We do not use third-party analytics, advertising SDKs, or tracking frameworks.
Your data is stored on secure servers hosted by Replit, Inc. in the United States. Data in transit is encrypted using TLS/HTTPS. Data at rest is protected by server-level encryption and access controls.
In the unlikely event of a data breach affecting your personal information, we will notify affected users via the App and/or email within 72 hours of becoming aware of the breach, as required by applicable law.
We retain your personal data for as long as your account is active and you continue to use the App. Food scan photos are processed in real-time and are not stored after nutritional analysis is complete.
You may request complete deletion of your account and all associated data at any time by:
Upon receiving a deletion request, we will:
Note: Deleting your account does not automatically cancel active subscriptions. Please cancel your subscription through Apple (Settings > Apple ID > Subscriptions) or Stripe before requesting account deletion.
If you cancel your subscription but keep your account, we retain your data so you can resume the service later. If you delete your account, all data is permanently removed.
Depending on your jurisdiction, you may have the following rights:
If you are a California resident, you have additional rights under the California Consumer Privacy Act:
If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation including access, rectification, erasure, restriction of processing, data portability, and the right to object. Our legal bases for processing are: contract performance (account and subscription management), explicit consent (health data and food photo analysis), and legitimate interest (session management).
To exercise any of these rights, contact us at support@ovawellnessapp.com. We will respond within 30 days.
The App is not intended for children under 13 years of age (or under 16 in the EEA). We do not knowingly collect personal information from children. If we become aware that we have collected data from a child under 13, we will delete that information promptly. If you believe a child has provided us with personal data, please contact us at support@ovawellnessapp.com.
The App uses only essential session cookies to keep you logged in. We do not use:
Your data is processed and stored in the United States. If you are using the App from outside the United States, please be aware that your data will be transferred to, stored, and processed in the United States. By using the App, you consent to this transfer. We ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy.
Ova does not track you across other companies’ apps or websites. We do not collect the Apple Advertising Identifier (IDFA). Therefore, the App does not trigger the App Tracking Transparency (ATT) permission prompt, as no tracking occurs.
We may update this Privacy Policy from time to time. When we make material changes, we will:
Your continued use of the App after changes constitutes acceptance of the updated policy. If you do not agree with the changes, you should stop using the App and request account deletion.
If you have questions about this Privacy Policy, wish to exercise your data rights, or have a privacy concern, please contact us:
Email: support@ovawellnessapp.com
Company: Ova Wellness
Website: ovawellnessapp.com
We aim to respond to all privacy inquiries within 30 days.